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    Retirement is a terrible time to discover you had a personality.

    Extraordinary

    A growth agency for founder-led companies

    We're Extraordinary.

    Mostly because “Perfectly Adequate Digital Agency” was taken.

    We are nerds who know how to make you laugh.

    100-Point Website OS Scan

    Free · No email · 20s

    We audit performance, accessibility, SEO, and tech-stack efficiency across 100 checkpoints.

    Meet whoever you like first. You'll end up here. Most clients did.

    The problem with agencies

    There are approximately 14 billion marketing agencies.

    They all do the same things.

    • SEO
    • Social
    • Paid media
    • Content
    • Email
    • Websites
    • Branding
    • AI
    • AEO
    • GEO
    • PPC
    • CRM

    And apparently everyone is now an AI expert because they bought ChatGPT Plus (This line was written by Claude).

    We can do all that too.

    We just don't think you should do all of it.

    Because none of those things are actually what you're buying.

    You're buying attention.Human attention.

    And in a world producing more noise every second, getting it is becoming remarkably difficult.

    Our big idea is embarrassingly simple

    Do fewer things that actually work.

    Most agencies make money by giving you more marketing.

    • More campaigns.
    • More channels.
    • More meetings.
    • More dashboards.
    • More acronyms.
    • More content nobody asked for.
    • More people named “Customer Success Manager” asking if you have 30 minutes Thursday.

    We built Extraordinary around the opposite idea:

    FOCUS.

    1. 01Find the few things capable of moving your business.
    2. 02Do those extraordinarily well.
    3. 03Make them worth someone's attention.
    4. 04Measure what happens.
    5. 05Kill what doesn't work.
    6. 06Double down on what does.
    7. 07Repeat.

    Revolutionary stuff.

    Companies that hired us to build.

    Work that worked.

    Arizona State UniversityThunderbirdAPSSRPArizona Commerce AuthorityVisit PhoenixInvest SouthwestBanner HealthGoDaddyWalgreensWHHS HealthcareSailtime Newport BeachThe Incentives LabNapa Smith BreweryGreater Phoenix Urban LeagueVenture Café PhoenixJunior AchievementNFL Alumni AssociationCouncil on Foreign RelationsComedy Central (Tosh.0)Arizona After DarkArizona State UniversityThunderbirdAPSSRPArizona Commerce AuthorityVisit PhoenixInvest SouthwestBanner HealthGoDaddyWalgreensWHHS HealthcareSailtime Newport BeachThe Incentives LabNapa Smith BreweryGreater Phoenix Urban LeagueVenture Café PhoenixJunior AchievementNFL Alumni AssociationCouncil on Foreign RelationsComedy Central (Tosh.0)Arizona After Dark

    Also facilitated inside Apple, Google, NASA, and 190 more. See the whole record →

    Design thinking and web development

    WHHS Healthcare

    $750K

    Project value

    40%

    Patient engagement lift

    100%

    HIPAA compliance

    3x

    Digital adoption rate

    All the proof

    Growth engines

    We don't sell marketing.We build growth engines.

    Every business needs five things:

    1. 01

      Position

      Make people understand why they should give a shit.

    2. 02

      Capture

      Earn attention and turn it into people you can actually talk to.

    3. 03

      Nurture

      Turn attention into trust.

    4. 04

      Convert

      Turn trust into revenue.

    5. 05

      Compound

      Make everything you learn make tomorrow's marketing smarter than today's.

    That's it. Everything else is a tool.

    • SEO is a tool.
    • AI is a tool.
    • Advertising is a tool.
    • Email is a tool.
    • Social media is a tool.
    • Your website is a tool.

    Attention is the scarce resource.

    Human beings are the audience.

    Growth is the outcome.

    And strategy is knowing which tools you don't need.

    How the engines get built

    Our scoreboard has six numbers

    We don't need a 93-page monthly report demonstrating that your Instagram impressions increased 11.7%.

    We want to know:

    1. 01

      Attention

      How many people paid attention?

    2. 02

      Leads

      How many became leads?

    3. 03

      Conversations

      How many had conversations?

    4. 04

      Proposals

      How many got proposals?

    5. 05

      Customers

      How many became customers?

    6. 06

      Revenue

      How much money did we make?

    Because eventually every marketing conversation has to meet the same terrifying little question:

    Did it work?

    Not

    • Did the algorithm like it?
    • Did impressions go up?
    • Did we post enough?
    • Did everyone on the Zoom call like the new shade of blue?

    Did a human being care enough to do something?

    The tools we build

    Websites. Software. Apps.

    Your website is a tool. So is the software behind it. We build them to earn attention and turn it into revenue, in your accounts, owned by you.

    Websites

    A site that sells while you sleep.

    Live in 30 to 60 days.

    See what ships

    Software

    The internal machine, minus the nine tools.

    First release in 60 to 90 days.

    See what ships

    Apps

    Your product, shipped and shipping.

    First version in 90 days.

    See what ships

    Personal Brand OS

    Your entire media catalog. One sharp home. Live in 3 weeks.

    See what ships

    Free · No cost, no call

    The rebuild checklist. And the price.

    Twenty-one things a rebuilt site needs before it earns a dollar. Take the list, price the work, then decide if you want help. All three are free.

    The 21-point rebuild checklist

    21 points · Print it. Argue with it. Use it on us.

    Positioning

    • One sentence that says who it is for and what changes
    • A primary offer above the fold, not a slideshow
    • Proof within one scroll: numbers, logos or faces
    • One next step per page, repeated, never five

    Structure

    • A sitemap where every page has one job
    • Navigation a stranger can use in five seconds
    • Mobile designed first, not squeezed later
    • Real page speed: largest paint under 2.5 seconds

    Findability

    • Unique title and meta description on every page
    • One H1, semantic headings under it
    • JSON-LD schema for the org, service and FAQs
    • A sitemap and robots file that match reality
    • llms.txt plus answer-first copy so models can quote you

    Conversion

    • Forms that route to a system of record, not an inbox
    • Automatic follow-up within five minutes
    • Tracking on every CTA, tied to one weekly number
    • A booking link with real availability

    Ownership

    • You own the domain, code, analytics and every account
    • A CMS your team can edit without a ticket
    • Backups, uptime monitoring and an error log someone reads
    • Documentation and a recorded training session

    One email. You get the checklist PDF, your number in writing, and nobody calls you unless you ask.

    Price it in three answers

    Same pricing brain as our full quote. No range games.

    What are we rebuilding?
    How big is it, honestly?
    Who does the words and design?

    Flat price · A website

    $38,500

    Live in
    9 weeks
    Deposit to start
    $19,500
    Senior build hours
    190 hrs
    Lock this quote See the 8-week rebuild plan

    Which brings us to our favorite service

    Saying no.

    Can we start a TikTok?
    Maybe.
    Should we?
    Probably not.
    Can you get us ranking on Google?
    Sure.
    Should we spend six months doing that before fixing the offer nobody wants?
    No.
    Can we redesign the website?
    Absolutely.
    Will changing the button from blue to slightly-more-expensive-blue save the company?
    Unlikely.
    Can we use AI?
    Of course.
    Can we put “AI-powered” on everything?
    Only if you promise never to invite us to another meeting.

    Technology should make marketing better.

    And ideally, more human.

    Not give us the ability to manufacture mediocre shit at unprecedented scale.

    33 shows produced · 500+ podcast conversations · 100+ videos shipped · 2,200 officers impacted · 12 companies built and sold · 20+ years

    Our founding thesis

    Personality is personal reality

    AI can make you above average. Only you can make you extraordinary.

    Read the full story

    Voices

    They said it.

    Don't die ordinary.

    Your company probably won't die because you didn't post enough on Instagram.

    It might die because nobody knows why it matters.

    Or worse: nobody notices.

    That's the problem we solve.

    Extraordinary.

    1. Focus first.
    2. Earn attention.
    3. Be human.
    4. Make something remarkable.
    5. Measure what matters.
    6. Kill what doesn't work.
    7. Scale what does.

    And whenever possible:

    Have fun doing it.

    Meet us

    Be an Extraordinary Friend

    We are fun. We are smart. The only thing better than what we do is the friends we have. Sign up for the newsletter and get invited to our weekly meetup — online, and sometimes in person.

    • Weekly meetup link, straight to your inbox.
    • Online every week. In person when we can.
    • Plus the note: show dates, episodes, invites.
    Pick your inbox adventure

    No spam. Unsubscribe anytime.

    From the weekly calls

    Have been speaking with another Extraordinary Friend I met on the call about possibly working with him as a Fractional CFO. The calls work.

    Tom Schneider

    Extraordinary Friend · Weekly calls

    Next step

    What's stopping you from growing?

    Bring the hard thing. We'll find the bottleneck and tell you what to build first.

    Book a call

    Thirty minutes, no pitch deck, straight answers.

    See the work