The Network of Thought Leaders
So, what are you known for?
We've asked hundreds of people that question. Most confuse it with what made them known, the book, the framework, the company. They leave out the human part. People don't remember what you said or what you did. They remember how you made them feel, and if you can say the real answer plainly enough, for long enough, you stop needing an introduction.
If you're something different to everybody, you're nothing to nobody.
"Aaron Bare will 100x your company."
The internet is doing fine. Quiet is the new luxury.
The room is loud. Every founder has a feed, every executive has a thread, every coach has a course. The people you actually pay attention to do something different — they say less, and what they say is theirs. That's the work.
Founded by Aaron Bare, Forbes Shannon & Christine Butler
Three people. One room.
Aaron wrote the first one, Exponential Theory, a Wall Street Journal and USA Today bestseller. Then he built the systems to do, inside real companies, what the book said to do: the ghostwriting company, Change Agents Academy, hundreds of events, and now Incentives Lab. Christine never stopped writing. Twenty-five books and five bestsellers later, she still asks the first question on every project, because getting someone's story right is the only currency that matters here. Forbes runs point today. Every conversation, every connection, every moment someone finally says what they're actually known for, out loud, happens with him, live, in the room. None of us are in the business of telling you who you are. We ask until you find it, then help you say it so plainly nobody has to ask twice.
Where this came from
We sat with 500 people. Then we built what they kept asking for.
Before any of this had a name, we had a question: what would actually make the next decade of your work easier? We asked it five hundred times — to founders, authors, executives, operators.
The same things kept coming back. A story they could stand behind without flinching. Better rooms, not bigger feeds. A show that sounded like them. A few peers who could keep up. And, quietly, a friend who'd built something they could call on a Tuesday.
We didn't build a product. We built a company of people, a studio, a network, and the systems that hold them together. Two minutes here will tell us where you should start.
01 · Start here
Founders. Executives & leaders. Solopreneurs.
Three kinds of people end up here. If you're being honest, you already know which one you are.
You built the company. Most people know the product. Almost nobody could say, in one sentence, what you're actually known for underneath it.
You run the room. The room doesn't always know why it's you running it, and not someone else.
Your expertise is the business. If people can't repeat what you're known for, they can't refer you either.
Membership comes first either way. When you're ready to go further, Incentives Lab, the Podcast, and the Book are there — built for the person you already are, not before.
02 · Make it yours
The work has to belong to you.
A story, a site, and a backbone that sound like a real person, because they came from one. Extraordinary Agency finds the language and builds the platform that runs on it — done for you, done by us.
03 · Borrow the rooms
The shortcut isn't bigger reach. It's better rooms.
Owned audiences are slow. Borrowed ones compound — if the borrow is good. The Speakers Bureau gets you in front of the people who book the people you want to be in front of. The Podcast Bureau gets you in the feeds where they listen.
04 · Belong
The ceiling on your career is the room you're standing in.
Peers who get the joke. A coach who's actually built something. Dinners where someone, three weeks later, sends the introduction that changes the year. Networks compound. Audiences don't.
2026 Experiences · Retreats · Dinners · Shows
Some connections only happen in person.
Phoenix & Austin leader dinners · Costa Rica retreats · Napa Valley · the Founders Annual Summit · Arizona After Dark. Curated rooms, intentionally small.
Receipts
$4B shipped. None of it in slides.
Rooms we've been in
Built by
Three people who genuinely like the work.
Christine asks the question. Forbes turns the answer into a conversation. Aaron builds the thing that makes the conversation matter next year.
The Network
It's a room, not a platform.
Everyone you'll meet inside got here by being nominated or interviewed first. Many have told their story on Extraordinary Stories. The membership page is one click away — but we'd rather you meet the people first.