Skip to main content
Extraordinary logo
  • Act I · Write your story
  • Act II · Drive your business
  • Act III · Join us
  • About the founders
  • Beta Labs
  • Labs in action
  • Testimonials
  • Podcasts
  • Contact
  • Growth engines
  • Search Depth
  • The showroom
  • 30 days
  • The math
  • Everything we build
  • Demo
  • Clients
  • Pricing
  • Website scan
  • Personal brand scan
  • White paper
Client login
Talk to Forbes ↗

Extraordinary · One Techie. One Comedian. Our only rule: have fun.

WE ONLY BUILD GROWTH ENGINES.

Grow your brand with a growth engine.Websites are dead, like disco.Grow or die, the choice is yours.Scan your website and find out how a Growth Engine can save your business...

+ grab 30 minutes with Forbes the (self proclaimed) very handsome comedian

Forbes Shannon on stage at Arizona After Dark
Forbes on stage · Arizona After Dark

Serious about your growth. Not ourselves. Seriously.

Learn more · Act I: Write your story →

The 4 main business leaks:
Time, Attention, Energy & Money

Your business is leaking!

It’s okay though, you can find the leak in two minutes. Which is like, way faster than the Titanic did…

Your report will look like this, what’re you driving?

SAMPLE · FICTIONAL COMPANY · ILLUSTRATION ONLY

58 / 100

Saguaro Pipe Co. · saguaropipe.example

You're driving a minivan.

Wood panels. Sliding door. Ceiling 79 if you fix the five.

Wood-panel minivan, the car this sample business is driving
great for soccer practice. terrible for growth.

The needle

58
  • Parked 0–30
  • Idling 30–53
  • Ordinary 53–69
  • Moving 69–85
  • Extraordinary 85–100

Cruising in the ordinary lane, indicator still on.

THE SHAPE OF YOUR ENGINE

bigger shape = less ordinary. this one's a pancake.

Shape of the ten dimensionsBRAND: 72 out of 100. HUMAN: 68 out of 100. EXPERIENCE: 42 out of 100. TRUST: 66 out of 100. ATTENTION: 35 out of 100. DISCOVERABILITY: 51 out of 100. CONVERSION: 38 out of 100. AUTHORITY: 70 out of 100. INTELLIGENCE: 56 out of 100. FUTURE: 45 out of 100BRANDHUMANEXPERTRUSTATTENDISCOCONVEAUTHOINTELFUTUR

Bigger shape = less ordinary showing

SCORE + POTENTIAL

The achievable target for this company is 79 out of 100.58

Outer ring = your score · faint ring = achievable 79

Leak diagram for THE FOUR LEAKSTIME: high. MONEY: critical. ENERGY: moderate. ATTENTION: highATTENTIONhighMONEYcriticalENERGYmoderateTIMEhighTHE FOUR LEAKS58 / 100

The strip

Saguaro Pipe Co. today

58

After the five fixes

79

White line: the arithmetic ceiling at 79

Same company. Same product. Thirty days between the two lanes.

THE FOUR LEAKS where the money drips. bring a bucket.

TIME · high

Quotes answered by hand. At 11pm.

ENERGY · moderate

Same five questions, every call. Forever.

MONEY · critical

No way to book online. Customers left. Politely.

ATTENTION · high

Last post: last year. Crickets.

FIVE FIXES do these 5. upgrade the ride.

  1. 01Put a booking button above the fold.
  2. 02Answer the top five questions on the page.
  3. 03Cut homepage weight so it loads on a phone.
  4. 04Describe every photo for search and screen readers.
  5. 05Capture emails and follow up automatically.

A made-up business, built to show what your report looks like. Your report uses your real website.

What are you driving?

A MINIVAN WITH A SPORTS-CAR STORY.

Every business drives something…usually not rides their founders/leaders are proud of. You ever make up an excuse why you can’t give somebody a ride home because your car makes a weird noise? No? Then why would you let your company do it?

Wood-panel minivan

All good, though! We can get you riding in style with a growth engine in less than 30 days (if you respond to our emails fast)

2012 called...it wants you to come pick up your website.

58→58/10079/10058/100With just five fixes you can go from a minivan to a Ford F-150.

The sample report above? Minivan. 58 out of 100. Fix five things and it's a 79. Same family, way more horsepower.

Scan my website. See what you're really driving →

Fast-forward 20 years of growth experience in 30 days.

Your Extraordinary Story Has Three Acts...

ACT IDay ZeroFIND THE LEAKS.Get your diagnostic report, hop on with Forbes, and find out what Extraordinary can do for you...Website Scans →ACT IIDays 1-30BUILD THE ENGINE.Turn the Extraordinary tech geeks loose on building your custom software. SEO, AEO, GEO, CRM, Newsletter, Social Scheduling, Landing Pages, EBooks, and more...How we build →ACT IIIInfinity and BeyondTAKE YOUR COMPANY TO NEW HEIGHTS.Your growth engine dashboard shows your business' health, anywhere, anytime, from your custom back-end login.Clients →

F*ck a website.

Growth Engines:

  • Capture and score every lead.
  • Follow up for you.
  • Self improves every week.

Website keeping you up at night? Put the nightmares to bed. See how we build...

ON CAMERA · NOT WRITTEN BY US

THEY SAID IT. NOT US.

Daymond John

Shark on Shark Tank · Founder of FUBU

01 / 06

A SMALL GIANT · MADE IN ARIZONA

One Techie. One Comedian. One rule.

Aaron built a business with a stable of 30 clients. Extraordinary is a different choice: a small giant, built around a techie and a comedian, growth engines and clients we know personally.

Aaron Bare on stage at Arizona After Dark

Aaron Bare

Forbes Shannon on stage at Arizona After Dark

Forbes Shannon

Learn more · Our story →

GROW OR DIE.

— Steve Jobs or Henry Ford or Eminem (probably)

Next · Act I · Write your story →

Talk to Forbes
Extraordinary.

One Techie. One Comedian. Our only rule: have fun.

Be more human.

Our only rule: have fun.

Our storyGrowth enginesHow we buildDemoClientsClient login
More from Extraordinary
The PaperMastering CommunicationsPodcastsPersonal Growth DiagnosticAuthority EnginesContact

People & resourcesAaron Bare ↗Aaron on Modern CTO ↗Arizona After Dark ↗Forbes on The Rich Equation ↗

© 2026 Extraordinary

PrivacyTerms