Built on 500 leader interviews
Become the leader your industry quotes.
We sat with 500 founders, governors, Sharks, and operators — then built the platform they said was missing. Hear it from a few of them, in their own words. Your narrative, your stages, your shows, your people — built and run by one team.
"Aaron Bare will 100x your company."
AI didn't solve the problem. It magnified it.
More noise. More content. Less meaning. The leaders who win the next decade will be the ones who build Authority, compound Relationships, and install Systems that turn intelligence into outcomes.
Founded by Aaron Bare, Forbes Shannon & Christine Butler
In their own words.
Extraordinary was founded by Aaron Bare, Forbes Shannon and Christine Butler — a family of companies built from 500 deep interviews with the leaders the world already quotes. Aaron is an XPRIZE winner and trusted advisor to NASA, Google, Amazon, Adobe, and Coca‑Cola. He's coached 10,000+ leaders, shipped $4B+ in outcomes, and built the family of companies you see here. Below, in their own words, are a few of the founders, governors, and Sharks he's worked with.
How we built this
We interviewed 500 leaders. Then we built exactly what they asked for.
Before any of this had a name, we sat down with 500 leaders — founders, authors, executives, operators — and asked one question: what would actually make the next decade of your work easier?
The same patterns came back, over and over: a signature narrative they could stand behind, more of the right stages and microphones, a network of peers who could keep up, an AI and ops backbone that didn't flatten the humans inside the work, and a coach who'd built it.
So we built a family of companies instead of one product — and made them combinable. Take the 2-minute quiz and we'll assemble the exact stack for the season you're in.
01 · Discover
Which one are you?
Every leader's road in is different depending on what you've already built. Pick the funnel that fits the season you're in — or take the 2-min quiz and we'll route you.
Turn your company story into category authority — without becoming a full-time creator.
Fill your practice with right-fit clients who arrive already sold.
Launch a book that builds a decade of authority, not a 30-day Amazon ranking.
Get booked on the rooms that move your career, not the ones that fill your calendar.
Become the obvious hire in your category — before the RFP goes out.
Make your thesis legible enough that founders, co-investors, and LPs come to you.
Convert reach into relationships, products, and a business that survives the algorithm.
02 · Build
Authority starts with IP you own.
A narrative, a site, and an AI backbone that sounds like you. Studio shapes the IP. Agency ships the platform.
03 · Amplify
Borrowed audiences compound faster than owned ones.
Stages and shows are the multiplier. Speakers Bureau puts you in rooms. Podcast Bureau puts you in feeds.
04 · Belong
The room you're in sets your ceiling.
Peers, a coach who's built it, and the gatherings where the introductions actually happen.
The receipts
$4B+ shipped. Not slideware.
In the room with
Membership · Three tiers + four accelerators
Every funnel ends at Free. Step up when you're ready.
Start free, upgrade to Plus for the bureaus and coaching, run the whole platform on Pro, or accelerate with a done-for-you book, podcast, or business track.
Free
$0
Profile in the directory. Browse Leaders and Stories. Get nominated. The door into the room.
Join free →Most popularPlus · Most popular
$250/mo
A 1-page site, the Speakers Bureau pitching you, the Podcast Bureau booking you, weekly group coaching, and invitations to every Extraordinary event.
Start Plus →Pro · The Platform
$500/mo
Everything in Plus, plus a full multi-page authority site, CRM, email, social, AI SEO, and bureau profiles run for you.
Start Pro →Accelerate · Podcast · Book · TL · Business
From $30k
Done-for-you tracks in order — Podcast, Book, Thought Leader ($30k), Business. Built from your Syzygy blueprint.
See accelerators →Events are priced per event — Plus members get free or discounted seats on most.