Question 1

What is Extraordinary? (And why is everyone grinning?)

Accepted Answer

Extraordinary builds software, websites, and apps for founder-led companies. One team, one price, no add-on invoices, and you own every account, asset, and line of code. We are builders with 20+ years of experience across 500+ companies. Five engines run under the hood: brand, media, growth, comms, and incentives.

Question 2

What does Extraordinary actually build, besides awkward small talk?

Accepted Answer

Extraordinary builds five connected engines. Brand sharpens the story. Media publishes it. Growth turns attention into pipeline. Comms aligns external messaging with internal culture. Incentives reward the behaviors that move the business forward.

Question 3

What does the Comms Engine include?

Accepted Answer

Extraordinary's Comms Engine connects external messaging and internal culture. It includes customer, investor, partner, and press messaging; newsletters and launches; leadership updates; team rituals; onboarding communication; and change or crisis playbooks, all in one voice and cadence.

Question 4

What does the Incentives Engine include? (Other than paying us.)

Accepted Answer

Extraordinary's Incentives Engine aligns rewards with the result the company wants. It includes compensation and bonus design, referral and partner programs, customer loyalty, team scorecards, recognition rituals, and incentive modeling so leaders can see the likely behavior and payout before launch.

Question 5

Is the comedy thing real, or is that a bit?

Accepted Answer

Yes. Extraordinary produces Arizona After Dark, a live variety comedy show in Tempe, Arizona hosted by Aaron Bare and Forbes Shannon. It also produces the Extraordinary Stories podcast and hosts Extraordinary Friends, a weekly online meetup. Extraordinary runs its own engines before selling them.

Question 6

Do I really get improv training? What's the catch?

Accepted Answer

Every Extraordinary client gets improv training as part of the engagement. Founders and teams learn to think on their feet, say 'yes, and,' and communicate under pressure, the same skills the agency uses on stage at Arizona After Dark. There is no catch; funny is a strategy.

Question 7

What is Extraordinary Friends? (It's not a cult. Probably.)

Accepted Answer

Extraordinary Friends is a free weekly online meetup hosted by Extraordinary. Attendees are introduced to people worth knowing and bring one real problem, which the room solves live. Clients and future clients are both welcome. Sign up from the Extraordinary home page.

Question 8

How long does an engagement take? Six months or six years?

Accepted Answer

Neither. Timelines are set by product, not by calendar padding. Websites ship in 30 to 60 days, software in 60 to 90 days, apps in about 90 days. Scope is fixed per product and the price is fixed too, quoted after the free 100-point audit so nobody is guessing. At handover you own every account, asset, and line of code. If you want us to keep going after that, we can, as an ongoing partnership, not a retainer you forget you are paying.

Question 9

Who is Extraordinary for? (Be honest with yourself.)

Accepted Answer

Founder-led companies with existing revenue, a real product, and a founder with something to say. It fits leaders willing to be on camera and on the page who would rather own one engine than rent five.

Question 10

Who runs Extraordinary? Three people walk into a bar...

Accepted Answer

Extraordinary is led by Aaron Bare, who runs strategy, innovation, and AI implementation; Forbes Shannon, who runs production, narrative, and storytelling; and Christine Butler, Editor in Chief. They lead a specialist bench that builds every strategy into working infrastructure.

Question 11

Does the client own the work, or do you hold it hostage?

Accepted Answer

Yes. Every asset, account, automation, and dashboard is built in the client's own accounts and owned by the client. Extraordinary does not hold logins, audiences, or data hostage, and the system keeps running after the engagement ends.

Question 12

Is Extraordinary a retainer agency? Do I pay forever?

Accepted Answer

No. You buy a product with a fixed scope and a fixed price, quoted after the free 100-point audit: a website, software, or an app. It ships on the timeline for that product, ownership transfers at handover, and you can walk away owning all of it. Plenty of clients keep us on afterward as an ongoing partnership. That is a choice you make once you have the thing, not a subscription we sneak in first.

Question 13

How does someone start working with Extraordinary?

Accepted Answer

Book a thirty-minute call with Aaron Bare and Forbes Shannon at joinextraordinary.com/contact. The call covers what the company sells and what it wants next. There is no pitch deck, and the output is a short list of the one thing to focus on.

Question 14

What kind of clients has Extraordinary worked with? (Name-drop away.)

Accepted Answer

Work spans large brands and public agencies through to founder-led companies, including Coca-Cola, Walgreens, NFL Alumni, and Arizona Department of Public Safety. Case studies and video testimonials are published at joinextraordinary.com/proof.

Question 15

What is Extraordinary Stories?

Accepted Answer

Extraordinary Stories is the agency's podcast and research engine. Roughly 500 conversations with founders and leaders shaped the agency's point of view: fund one priority, build a weekly media habit, and keep one partner accountable for the number.

	Hiring in-house	Stacking vendors	Extraordinary
Time to launch	Six months of recruiting	Whenever the last vendor ships	Weeks, not quarters
Who connects it all	You, at 11pm	Nobody. That's the problem.	We do. It's one engine.
Strategy included	If you hire it	Everyone has their own	Yes. Focus first.
AI & automation	One more hire	Sold separately	Built in
Who owns it at the end	You, plus the payroll	The vendors' logins	You. All of it.
Management load on the founder	Twelve one-on-ones	Ten status calls	One partner, one call
Long-term value	More payroll	More contracts	An engine you own, with a partner who keeps improving it

Most companies don't have a growth problem. They have a leak.

One engine, not ten vendors

Focus before more

Own the engine

We study the websites worth learning from.

See the engine change.

What are you driving?

WE BUILD THIS FOR YOU.

HAVE FUN.

Your full-stack growth engine, taken apart.

The engine: every service is one part

Everything your growth engine needs. One partner.

SEO & AEO

Content Engine

Founder-Led Social & Clips

Podcast & Authority

Paid Media

Email & Lifecycle

Growth Engine Websites

Apps & Software

Brand & Story

Video & Podcast Production

Growth Engine Diagnostic

The Company Brain

AI Agents & Automation

Growth Dashboards

Fractional Growth Partner

Hire a team of twelve. Or one growth partner.

Pick your industry. We'll show you how to own it.

Full tables, not full inboxes.

See deliverablesin 30 days.

Not a deck. The work.

Sailtime Newport Beach

Arizona Department of Public Safety

GetCrocked.com

Arizona After Dark

3x.fit

100 Great Books

Read it. Watch it.

Don’t take our word for it.

Build it. Own it. Keep compounding.

Diagnose

We run our own company on this engine. Publicly.

Questions, answered.

Don't die ordinary.

See deliverables
in 30 days.